04.04.13 - Preparations in hand for an exciting new product launch!

At Jelly, we’ve had our heads down working hard over recent months on a very exciting new invention.  The product is called “loopwheels” and we are busy preparing for the first public preview, which is taking place 12 – 14th April 2013 in Bristol at the fabulous UK Handmade Bicycle Show, Bespoked Bristol, in the gloriously industrial setting of Brunel’s Old Station, Temple Meads, Bristol BS1 6QH

A bicycle show?  Loopwheels?  Yep, you’ve guessed it: Sam Pearce has been reinventing the wheel.

Why, you may ask.  Because loopwheels offer a smoother, more comfortable ride, and are a really amazing innovation with real benefits for cyclists.  All will be revealed in just over a week’s time, on Friday 12 April.   It is very exciting – and now that the film has been shot, the stand prepared, the leaflets and the T-shirts printed, and the publicity photos taken, we can’t wait to reveal our product.

To keep in touch with developments, visit www.bespoked.cc, and follow @Loopwheels on Twitter.


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