At Jelly, we’ve had our heads down working hard over recent months on a very exciting new invention. The product is called “loopwheels” and we are busy preparing for the first public preview, which is taking place 12 – 14th April 2013 in Bristol at the fabulous UK Handmade Bicycle Show, Bespoked Bristol, in the gloriously industrial setting of Brunel’s Old Station, Temple Meads, Bristol BS1 6QH
A bicycle show? Loopwheels? Yep, you’ve guessed it: Sam Pearce has been reinventing the wheel.
Why, you may ask. Because loopwheels offer a smoother, more comfortable ride, and are a really amazing innovation with real benefits for cyclists. All will be revealed in just over a week’s time, on Friday 12 April. It is very exciting – and now that the film has been shot, the stand prepared, the leaflets and the T-shirts printed, and the publicity photos taken, we can’t wait to reveal our product.
To keep in touch with developments, visit www.bespoked.cc, and follow @Loopwheels on Twitter.